Pashmina, often called “soft gold,” is one of India’s most luxurious handicrafts, originating from the Himalayan region of Kashmir. Crafted from the fine wool of Changthangi goats, Pashmina shawls are renowned for their warmth, softness, and intricate embroidery. The process is labor-intensive, involving hand-spinning, weaving, and embellishing with motifs like paisleys and florals. Artisans, often working in small family units, spend months perfecting a single shawl, making each piece a work of art.
Despite its global popularity, with exports valued at over $100 million annually, the craft faces threats from counterfeit products and declining artisan numbers. Initiatives like GI (Geographical Indication) tagging help protect authentic Pashmina. By choosing genuine Pashmina, buyers support sustainable livelihoods and preserve a centuries-old craft that embodies Kashmir’s cultural soul.