It is extremely significant for handicraft companies to support artisans as this year, as customers have started valuing sustainability and local heritage, handicrafts are much more in demand than before. There are government schemes like PM Vishwakarma and MSME Support that have been providing grants, training and help to artists so that they can sell their work. Many artists stop their work due to problems like inconsistent income, lack of access to good materials and contemporary designs. Here is a list of top eight handicraft companies who are supporting artisans in 2025.
Fab India
It was established in 1960, and it is very useful in connecting rural artisans with urban artisans. They have a variety of products like textiles, home decorative items, accessories and especially traditional apparel. The reason why there are famous among artisans is because they give a significant amount of their shares to artisans and this helps in preserving the technical skills of the artisans and they are able to understand the modern designs as well.
Jaipur Rugs
Their hand kitted rugs are extremely loved by the customers as they remind them of ethnic patterns. They also work with a group of artisans at a time. They use Indian storytelling methods to make their rugs look more enthralling and that gives them a lot of recognition and income.
Anokhi
This company is based in Jaipur. It is very popular for its hand block printing techniques which they generously use in clothing. As they sell through their stores in India and also through international stocklists, the artisans are able to earn more because their work reaches the global audience. The best thing about them is that they use natural or vegetable dyes which takes more time, money and effort to collect but are overall better for the planet.
Biswa Bangla
This company is backed by the state. It is an enterprise by the state government of West Bengal. Its main aim is to revive the dying arts in the state by providing all the possible help to artisans like handicrafts, textiles. They represent traditional styles and stories.
Central Cottage Industries Emporium
This company was established by the government in 1948. This company also focusses on preserving art forms that are almost extinct. It gives craftsmen a stage to showcase and sell their work. It gives artists a voice to speak about their art and an audience that is willing to listen. As of this year, it has successfully worked with thousands of artisans across most of the Indian states and continues to do so.
Zishta
This company is a marriage between new, old and eco friendly items. It is based in Bengaluru and it creates homeware and kitchen items by working with craftsmen. Till now, it has worked with over six hundred artisans in more than fifteen states. Even their primary focus is to provide livelihood to rural artists and to integrate traditional methods with eco-friendly materials.
The Indian Ethnic Co
Its goal is to revive lesser known crafts. This is a comparatively new brand which are founded in just 2016. They use techniques that are decades’ old like Ajrakh, Bandhani, Bagh, Sanganeri and many more. They are loved for giving a lot of value to smaller crafts that people do not know about or haven’t been thoroughly explored.
Dastkar
It is a non-profit organization. It mainly organizes events and exhibitions so that they can connect local artists with urban markets. They prefer to do it directly which reduces the number of middle men and gives immediate access to customers to view things at a grass root level.