Jute is very important for West Bengal. It grows in a generous quantity in the state and could be used in many manners. It is so useful that it is called the golden fiber of Bengal. In 2025, many self help groups and women led initiatives are attempting to do something creative with jute bags. They are investing in eco friendly processes which have the new generation’s styles. Other than being fashion accessories, they are a livelihood to women who have preserved the tradition and mixed it with new styles, techniques and collaborations. In this article, we would explore the different artisan groups and product in West Bengal.
Joyya
Joyya was originally known as Freeset and boasts being one of the first artisan groups. It creates well designed jute bags and other textile goods which have practical style and ethical production. It was founded so that women who were suffering from exploitation and trafficking in Kolkata could have respectable jobs. These jobs were like blessings for women who wished to work for fair pay, regular, dignified work and stable employment. Joyya company has very high standards, it is well recognized in ethical fashion reports and it is a marriage of providing the best designs and doing good social work.
Soul of Bengal
If you wish to buy macrame bags which are sling or cross body bags in nature, Soul of Bengal is the most authentic brand for you. They sell such jute bags which have an old school charm and are rustic or boho in their overall look and feel. They come in off-white and natural tones and are well handcrafted. Even this brand provides support to local women who use traditional craft like macrame. They provide fair pay to women who do not possess other opportunities. These bags are nice for casual usage, they are affordable and a made with styles which could be attractive to young buyers.
Asalkaar
This brand sells block printed, hand woven and hand embroidered jute bags. The best thing about Asalkaar is that they have kantha work on most of their bags. They have modern tote bags which have capacity to carry many things and their designs are a mix of rustic, traditional lore and modern chique looks. The focus of Asalkaar is to bring old world craft to regular use. If you are purchasing a bag from this brand, it would be great for regular use or for styling with a kurti or for gifting it to a young girl. They have very aesthetic finishing. They sell one bag for around seven hundred and fifty rupees to twelve hundred rupees.
Soul of Bengal
If you wish to buy a bag that is one hundred percent pure jute, this brand would be the best choice. They also make customizable bags so if you are giving it to someone as a present, you can make sure that their name is stitched on it. This brand specializes in creating tote bags, grocery bags, travel pouches etc. They mostly have clean and minimal designs. Their primary material is organic jute fiber. The mission of this brand is to empower women, reduce chemical use and promote eco friendly goods which are sustainable.
Amani
This brand has its main shop in Kolkata which sells very stylish and modern handbags with gold or braided patterns. Since it is a local production, many local female artisans heavily contribute. It is a good choice if you need a bag for semi-formal functions.
In conclusion, jute bags in 2025 made by the women of West Bengal is one of the most solid businesses ever present.